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Research papers

The function and positioning of the market researcher regarding total quality programmes in Brazil

The objective of this paper is to discuss the challenge of the Total Quality Programmes for the market researcher. The philosophy of quality managing started to develop in Brazil in the late 1980's, following the track of world-wide trends. The...

Catalogue: Latin America 1995: Trends And Tools For Business Decisions
Author: Maria Aparecida J.S. Schoenacker
May 1, 1995
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Citation

Schoenacker, M. A. (1995a, May 01). The function and positioning of the market researcher regarding total quality programmes in Brazil. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-function-and-positioning-of-the-market-researcher-regarding-total-quality-programmes-in-brazil